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The book isn’t concerned with trends or short-lived workarounds. It’s focused on the actual design process—the why of the decisions we make as we craft websites.

With New Perspectives, we look into lessons learned from mid-size and large projects and explore new, uncharted territories in Web design: mainly front-end, but also back-end, responsive design, typography, psychology, customer support, and content strategy.

To celebrate the long-awaited release of our new Smashing Book (yaaaay!), we’ve prepared a little mystery for you. Below you’ll find an animated GIF that contains a hidden message.